Technology does continue to progress in a speed that resembles the autobahn in Germany. So how do you keep up? Whether it be a PC (or mac), a video camera,…
Nay and YAYs of Video
Instructional Video or Informative Video (tips)
Sure, Americans Funniest Videos is still running after more than 20 years. But did you know educational and informational videos are actually one of the fastest-growing categories on YouTube?
People use educational videos to explore new products, learn techniques, further their professional knowledge, take up new hobbies, and discover DIY approaches to all kinds of topics. The better the video, the better the tool for learning and remembering new information.
Most teaching and informational videos are evergreen, meaning they retain their value for a very long time—as long as their content remains accurate. Companies that produce videos for education and information find them to be a wise long-term investment.
If you’re gearing up to make a new instructional or informational video, keep the following best practices in mind.
YAY - ENJOY Yourself &Your Topic
Instructional and Informative videos don’t have to be boring. They can be as dramatic and entertaining as any other kind of video. If all you do is lecture the audience, you WILL lose them.
Great instructional videos incorporate a variety of visual formats, from 3D animations to slapstick parody. Each concept is presented in an innovative way that challenges or “courts” the viewer to keep on watching.
You can even incorporate a bit of humor and silliness. Laughter is scientifically proven to improve the retention of information—even when complex or controversial ideas are presented. Get your audience giggling, and they’ll remember your message and be more inclined to share with others.
Show that you enjoy your topic. A monotone reading or lecture does become quite boring to anyone. Ask your elementary schooled child or high school teen. Joy is contagious, and if the viewer can see your excitement about the topic they will be interested. If it feels to the viewer that you are doing a “job” you will lose them.
NAY : DON'T WING IT!
Never start filming before you have a complete script and storyboard in place. Improvisation generally doesn’t cut it for a video. You have a lot of important information to present, and winging it won’t work.
Doing a family video during a bbq – then yes by all means WING IT! But remember the professionalism of your brand goes out with these instructional and informative videos. You will never be taken as the authority in the topic, when you wing it.
If you’ve ever seen a TED Talk—a hugely popular series of learning videos—one thing you’ll notice is that they’re shot in cinematic style, even though they’re primarily shared on YouTube. The producers of TED Talks say quality is one of their #1 priorities because a sleek style is simply more enjoyable to watch. Today’s viewers expect cinematic quality.
A video production company can help you understand the production process and create a high-quality video. This ensures the final result will not only be educational, but also professional.
YAY - No dancing around the bush!
PLEASE – Get to the point, stay on point and no dancing around the bush or beating it. The main point of your video should be made within the first couple of minutes, and the overall takeaway should be apparent throughout. and yes avoid making the video too long.
A series of 8-minute videos can be far more effective than one 80-minute video. Research shows that most people in educational settings have about a 10 to 15 minute maximum attention span before they get distracted.
In fact, a study by MIT found that, if you want to ensure people grasp every concept, the ideal length of a instructional or informative video is just 6 minutes . Based on this data, MIT worked with a group of educational institutions to offer short online courses, called mini-lectures, that were each less than 15 minutes long.
So if you have a lot of information to present, consider making a series of short videos. Give each video a separate theme and title, creating a steady stream of fresh videos for your audience to enjoy.
Nay : No Scare Tactics but definitely touch the heart.
“This is your brain, this is your brain on drugs – get the picture”.
This may have worked as a 30 second tv commercial when there was no YOUTUBE and MILLIONS of options. But today this does not work.
Instruction and informative videos—especially those presented in corporate settings—sometimes slip into the bad habit of scaring the viewer into paying attention. Never issue warnings, like telling employees that they could be fired for ignoring safety procedures.
Instead, focus on the positive. Keep the action rolling along in an upbeat way. The overall feel of the video should be helpful and friendly.
Use a production company that is versed in hearts and science. Heart and science is the ability to understand that we are all emotional beings and many times we will retain, review, and share about things that emotionally touch us. This is how Lenovo does a commercial about a tablet and gives a heartfelt story and does not spend it’s 71 seconds giving a big list of the technical capabilities; yet sells millions.
YAY - Make it easy to Watch & Re-Watch
The video should be easily accessible so people can go back and remind themselves about the details of certain topics. Consider creating an online archive where people can share and re-watch your videos. Add them to YouTube, put them on your company website, and share them on social media. And now with updated technology use the YouTube bookmarking feature allowing them to return PRECISELY to the section they need.
Over time, you’ll develop an archive of videos that serves as an encyclopedia of information for your audience. Your videos are valuable educational content that’s worth preserving and sharing.
The Power of Your Story
Do you think that nobody wants to hear about your story? Do you think that the events of your life or business cant relate to anyone else?
Well, statistically you are right – most people do think that their own story is a sole history that nobody else can possibly share. Yet every time we watch our favorite TV program we find ourselves engaged because there is something in that program that we relate with. So, is your story really unrelateable if CBS is able to tap into it on an episode of This is us? The answer is no. Every story is relateable, and chances are there are MANY others with the same story. There is a famous saying which says, “there is nothing new under the sun”. You may feel like you are the only one (and by the way this goes for positive experiences just as for negative experiences) but you are not the only one. You may say I’m a dreamer, but I’m not the only one. (sorry I digress into a Beatles song).
Hearts and Science
In the marketing/advertising world this is called “hearts and Science”. You see Hollywood as well as billion dollar ad agencies have figured out that if I can tell you a “why” that touches an experience you have had – then you are more than likely to decide to purchase my product. This is how you can watch a opening commercial start with a homeless man and a little girl and the product has nothing to do with the little girl or the homeless man, in fact probably NEITHER of them have the buying power to get the product. Like this ad from Lenovo back in 2015.
See how it touched your heart, and the product is a tech product that for all intensive purposes this was done in 2015 so the product may have not been successful. But who knows how many people did consider it based on this heartfelt commercial. It involved a little innocent girl, giving a homeless man a moment of her time and attention. Who does that NOT touch in some shape of form – whether it be conviction or compassion – the emotion is portrayed (hearts) and the result is positive (Science). The ability to tell a story in 15-30 seconds and touch the heart of the viewer is indeed an art and talent. Where most businesses, organizations etc, would focus on highlighting the features and services of the product – the actual product got MAYBE 4-8 seconds of air time.
Your Story can have an Impact!
Whether you have a business, run an organization, your story behind the story has value and people are waiting to hear about it. Let us help you tell your story!
Your story can be a simple one or one that is so profound as the Lenovo ad above. You wont know until you start to share it with the world. This is where we @ NVMedia come in. To help you tell your story to the world.
Branding Your Waiting Room
Does the above picture represent what you look at when you walk into your waiting room? A bored, angry, impatient client or patient? Statistics show that this is the norm for many medical offices or any place of business that has a waiting room.
Let’s face it – today nobody likes to wait – however the reality is that many of have to wait for something. Perhaps a past patient took too long explaining their symptoms, or an office issue caused you to run behind for the day – these are real issues and your patients/clients are still waiting to be seen.
The average wait time in a medical office is 18 minutes and 13 seconds. In creating this post I know I only have 45 sec to 1 min to capture your attention – can you imagine waiting 18 minutes for this text to show up – while you stare at a blank white screen?
Yet did you know that if I provide a video or some content for you to watch while you wait the time will pass without even realizing? This is why we provide video content creation for medical offices or any office that has a waiting room. The purpose is to not only provide entertainment but give informative content to the viewer while placing the brand and the expertise of the company or office the person is waiting on – in the forefront.
More than 68% of medical offices pay for a streamed service to their displays (if they have one) to give information from someone else with someone else’s branding. This is YOUR billboard. This is YOUR office why not present the brand and yourself as the subject matter expert?
This is one of the many services we are Nueva Vida Media Provide. If you want more information about how to update your waiting room visit: https://nuevavida.media/branding/ .
Imagine how much better your day would be if your waiting room looked like:
Audio Mixing for Broadcast
Whether you are mixing for your church or ministry broadcast or a youtube video – the quality of your sound mix is very important to the viewers experience. An average…