Commercial Campaigns take into account the mediums of marketing that are being used to leverage every part of them, including video content for the goal of getting more clients or generating solid leads.
The ability to “court” a new customer multiple times over a 6 month period increases your potential to garner a new client/customer over time than in a single encounter.
Marketing 101 dictates that it usually takes 6-8 contacts with a potential client/customer before they make a decision to buy or use your services.