Client Chapter - MG For Mayor

The Client & Their Goals: MGForMayor.org
Goals: Clearly inform voters in a town of 9,000 citizens on the candidate and their plan, brand recognition and video production.

Description: Political campaign project for Marc Garcia for Mayor of Lyman, SC.

Summary Results:
In 3 months a Social Media reach of more than 30,000.

8 Video productions each averaging 35-62 views (full views via Social Media & Website)

136 out of 600+ votes in a town where nobody knew Marc Garcia prior to 08/21. The previous election yielded just over 130 votes total.

Client Chapter - MG For Mayor

The Client & Their goals: MGForMayor.org
Goals: win Mayoral election of local town of 9K citizens.
Name recognition and public “eye-opening” to happenings of town council.

Description: Political campaign project for Marc Garcia (also president of Nueva Vida Media LLC) in his running for Mayor of Lyman SC.

Summary Results:
136 votes in a town where nobody knew Marc Garcia prior to 08/21. (election day 11/02/21 – 3 months)
FB and Social Media reach more than 30,000.
8 Video productions each averaging 35-62 views (full views via Social Media & Website)

Services We Provided

Video Content Production

10+ videos under 7 minutes each.

The story in Video

During COVID, video allowed potential voters to view and get to know the candidate from the safety of their home.

Social Media Marketing

Facebook and Instagram marketing was key to this campaign amidst a Covid culture.

Empowering the culture

The age demographic did not lend to the door to door knocking usually associated with traditional campaigns.

LOCAL S.E.O

Local targeting via search engines such as Bing and Google.

Targeting Locally

With limited use of ads, specific demographics of voting aged citizens were targeted in the 4.85 mile radius from Lyman's center.

website Design & Hosting

Web design was used as an informative tool and extra care was made to assure it was responsive.

User Experience

More than 76% of the population used their mobile device to make first visits to the web site. A responsive design was imperative. Videos were formatted for both landscape and portrait for an easier user experience.

print & Graphic Design

Postcard distribution to voters as well as a business owners campaign.

Branding Excellence

Design of full color chloroplast road signs, resident campaign cards and postcards for small businesses.

Services We Provided

Video Content Production

More than 10 videos of less that 7 minutes were created.

The story in Video

During COVID it allowed potential voters to view and get to know the candidate from the comfort of their home.

Social Media Marketing

Facebook and Instagram marketing was key to this campaign amidst a Covid culture.

Empowering the culture

The age demographic did not lend to the door to door knocking usually associated with campaigns.

LOCAL S.E.O

LOCAL targeting via search engines such as bing and google.

Targeting Locally

With limited use of ads. targeting specific demographics of voting aged citizen in the 4.85 mile radius from town center.

website Design & Hosting

Web design was used as an informative tool and extra care was made to assure it was responsive.

User Experience

More than 76% of the population use their mobile device to make first visits to web site. A responsive design was imperative. Videos were in both landscape and portrait format for ease of user experience.

print & Graphic Design

Postcard distribution to voters as well as business owners campaign.

Branding Excellence

Design and deployment of full color chloroplast road signs. Logo, images, and all graphics designed by NVMedia.

Services we Provided

The light of this Story

Below you will find toggle windows which you can click to reveal some of our work for this client as well as the client experience.

The light of this Story

Below you will find toggle windows which you can click to reveal some of our work for this client.

(best viewing experience is on desktop)

Video Production

Some results: Every video averaged 724 views over a 3 month period combined on the web site and social media.

MG For Mayor

8 Videos

Marc Garcia for Mayor Campaign Videos (2021) - Integrity

Marc Garcia for Mayor Campaign Videos (2021) – Integrity

5:23

Integrity

Integrity

5:23

Republican or Democrat?

Republican or Democrat?

5:54

Business Owners

Business Owners

5:14

Volunteer Experience

Volunteer Experience

6:05

Lyman Local Government Structure

Lyman Local Government Structure

3:41

Lyman SC History

Lyman SC History

3:15

History of Lyman Pt2

History of Lyman Pt2

6:43

CLICK to reveal - Video Production CLOSE Video Production

Video Production

Some results: Every video averaged 724 views over a 3 month period combined on the web site and social media.

MG For Mayor

8 Videos

Marc Garcia for Mayor Campaign Videos (2021) - Integrity

Marc Garcia for Mayor Campaign Videos (2021) – Integrity

5:23

Integrity

Integrity

5:23

Republican or Democrat?

Republican or Democrat?

5:54

Business Owners

Business Owners

5:14

Volunteer Experience

Volunteer Experience

6:05

Lyman Local Government Structure

Lyman Local Government Structure

3:41

Lyman SC History

Lyman SC History

3:15

History of Lyman Pt2

History of Lyman Pt2

6:43

CLICK to reveal - Video Production CLOSE Video Production

click image to scroll through in lightbox..

CLICK to reveal - Social Media Marketing CLOSE Social Media Marketing

click image to scroll through in lightbox..

CLICK to reveal - Social Media Marketing CLOSE Social Media Marketing

Lyman, SC

Local S.E.O.

Local Search Engine Optimization is usually assumed to solely deal with google or bing as the primary search engines. However there is much more involved that can colaborate together to optomize your local reach as a business. Click on an image to see what went into this project and the local reach and the results. We accomplished these results in 3 months time (announcement Aug. 13 through Election weekend Nov. 5)

CLICK to reveal - Local S.E.O. Collapse

Lyman, SC

Local S.E.O.

Local Search Engine Optimization is usually assumed to solely deal with google or bing as the primary search engines. However there is much more involved that can colaborate together to optomize your local reach as a business. Click on an image to see what went into this project and the local reach and the results. We accomplished these results in 3 months time (announcement Aug. 13 through Election weekend Nov. 5)

CLICK to reveal - Local S.E.O. Close Local SEO

Mobile

Every one of our sites come with the industry standard of a mobile responsive version to save your business money. With this mobile responsive version there is no need to entertain the “app developers” and there is a clear, consistent branding all the way around.

Your website is only as good as your host. Much like when you are invited into a home or place of business – how you are hosted will and can make that experience good or bad. Siteground is our preferred host for wordpress back-end sites.

Results:

Using Google Analytics and GA tracker kit to assure clear reporting.

Clicking on any image will open the image for you to see in full size.

Desktop

CLICK to reveal - Website Hosting and Design Close Website Hosting & Design

Every one of our sites come with the industry standard of a mobile responsive version to save your business money. With this mobile responsive version there is no need to entertain the “app developers” and there is a clear, consistent branding all the way around.

Your website is only as good as your host. Much like when you are invited into a home or place of business – how you are hosted will and can make that experience good or bad. Siteground is our preferred host for wordpress back-end sites.

Results:

Using Google Analytics and GA tracker kit to assure clear reporting.

Mobile

Desktop

Hosting by SiteGround

general EN USD wordpress leaderboard blue

CLICK to reveal - Website Hosting and Design Close Website Hosting & Design

Campaign to local business owners, 5x7 postcard design full color both sides.

Campaign to local business owners, 5x7 postcard design full color both sides.

Full Color Chloroplast road signs both sides.

Single sided full color postcard personally delivered to 3500 homes.

CLICK to reveal - Print and Graphic Design Close Print and Graphic Design

Campaign to local business owners, 5×7 postcard design full color both sides.

Campaign to local business owners, 5×7 postcard design full color both sides.

Full Color Chloroplast road signs both sides.

Single sided full color postcard personally delivered to 3500 homes.

CLICK to reveal - Print and Graphic Design Close Print and Graphic Design

Brands Utilized to Fulfill goals

Brands Utilized to Fulfill goals