The Power of Your Story

In the marketing/advertising world this is called “hearts and Science”. You see Hollywood as well as billion dollar ad agencies have figured out that if I can tell you a “why” that touches an experience you have had – then you are more than likely to decide to purchase my product. This is how you can watch a opening commercial start with a homeless man and a little girl and the product has nothing to do with the little girl or the homeless man, in fact probably NEITHER of them have the buying power to get the product. Like this ad from Lenovo back in 2015. Watch it and then come back.. 🙂

See how it touched your heart, and the product is a tech product that for all intensive purposes this was done in 2015 so the product may have not been successful. But who knows how many people did consider it based on this heartfelt commercial. It involved a little innocent girl, giving a homeless man a moment of her time and attention. Who does that NOT touch in some shape of form – whether it be conviction or compassion – the emotion is portrayed (hearts) and the result is positive (Science). The ability to tell a story in 15-30 seconds and touch the heart of the viewer is indeed an art and talent. Where most businesses, organizations etc, would focus on highlighting the features and services of the product – the actual product got MAYBE 4-8 seconds of air time.